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Frequently Bought Together
Product Recommendations
Shopify App

WISER helps you increase your average order value and sell more by recommending frequently bought together items across your store based on what different visitor segments have purchased.

wooden-ships.com/products/key-west-crew
Wiser Active
wooden ships knits  key west chunky crew cotton  caprice pink 1
Athletic Airweight Jacket
Black / Medium
$42.00
Add to Cart
Wiser โ€” Frequently Bought Together
Get 20% discount on purchasing all these products together
This item
wooden ships knits  key west chunky crew cotton  caprice pink 1
Chunky Crew
$149.00
+
wooden ships knits  eryn cardigan cotton  blush champagne 1 3226656a 67db 4003 a0dc 9cff6125fcd0
Eryn Cardigan
$148.00
+
wooden ships knits crop boyfriend cr ct breaker white 1 6958b0f390615
Crop Boyfriend
$142.00
Chunky Crew
$149.00
Eryn Cardigan
$148.00
Crop Boyfriend
$142.00
+17%
AOV Increase

Influence Purchase Decisions By Displaying
What Others Frequently Buy Together

Frequently Bought Together Get 20% discount on purchasing all these products together
S2625490B ORT.01.FRONT f1efe5b1 f503 46c6 8b82 2d97cff52278 1024x1024
+
S26ST25501B GNK FRONT 1024x1024
+
S2633263B BLA 1FRONT c57954e3 7b25 4bd5 886c 5c2d83c14084 1024x1024
Boys Buttondown | Orange Cars
$42.00
Boys Knit Polo & Short Set
$38.00
Boys Stretch Twill Shorts
$129.00
Total price
$170.40 $213.00 Save $42.60
What Are 'Frequently Bought Together' Recommendations?

The cross-sell feature that you've probably used on Amazon, recommends products based on the purchasing habits of customers, driving visitors to add more items to their cart.

With WISER, you can recommend items that are typically complementary to the kind that have been purchased at the same time by a large number of previous customers.

With this widget, one can add all of the products to their cart all at once as well.

How AI Frequently Bought Together Recommendations Work?

WISER leverages item-by-item collaborative filtering with the help of its AI powered recommendation engine to personalise shopping experience by customers.

The algorithm bases the recommendations on a user's purchase history, items they have looked at and not purchased, items they have rated and reviewed, and what other buyers of those same items have viewed and bought.

Call this a thoughtful way of making product recommendations to your Shopify store visitors.

yourstore.com/products/dress
wooden ships knits  charlotte cr ct  breaker white 1
Charlotte Crew Cotton
Breaker White / S
$144.00
Add to Cart
Wiser โ€” Frequently Bought Together
This item
wooden ships knits  charlotte cr ct  breaker white 1
Charlotte
$89
+
wooden ships knits  bella henley top ct  black 1
Bella Top
$45
+
wooden ships knits  eryn cardigan cotton  blush champagne 1 3226656a 67db 4003 a0dc 9cff6125fcd0
Eryn Cardi
$28
divebombindustries.com/products/airweight-jacket
Wiser โ€” Frequently Bought Together
This item
DSC06831 2
Hunting Jacket
$265
+
Trudge OG Best
Trudge Boots
$98
+
backpack pouch
Dry Line Pack
$149
+28%
Avg. Order Value

Why Use Frequently Bought Together Product Recommendations?

A tactic that has been used by Amazon for years and accounts for 21% of that revenue. Here's why frequently bought together recommendations work:

Plays on consumer psychology of wanting to follow trends
Based on proven purchase patterns and data
Bundles are a common and effective sales tactic
Smart upselling and cross-selling strategy that fits into natural shopping behaviour

Benefits Of Displaying Frequently Bought Together Product Recommendations

Creates Cross-Sell Opportunities
Creates Cross-Sell Opportunities
Merchants report an average 8โ€“15% increase in items per order and a conversion uplift of 3โ€“5% from recommendation widget clicks.
Increases Average Order Value
Increases Average Order Value
15โ€“25% higher cart values compared to sessions without recommendations
Boosts Overall Revenue
Boosts Overall Revenue
15โ€“30% of total store revenue on average, rising to 35%+ for stores with large catalogues and high traffic volumes
Improves Product Discoverability
Improves Product Discoverability
Shoppers explore up to 3x more products per session
Creates Dynamic Bundles
Creates Dynamic Bundles
AI-generated bundles can increase conversion rates by 35% and drive 18โ€“28% higher AOV.
Increases Time Spent On Site
Increases Time Spent On Site
Shoppers engaging with AI product recommendations spend an average of 2x longer on site and view 3โ€“5x more product pages per session

Where Can You Display Frequently Bought Together Product Recommendations?

FBT on product page
On the product page
Product Page
Let customers know what other people buy alongside the product they like
FBT on cart page
On the cart page
Cart Page
Recommend complementary products based on preferences to add to cart
FBT on checkout page
On the checkout page
Checkout Page
Recommend complementary products to in-store visitor before completing purchase

...and get people to buy more at every visit!

Real Stores, Real Revenue

Merchants across fashion, wellness, baby products, and more use Wiser to turn every visit into revenue.

Wooden Ships
Wooden Ships
Women's Knitwear & Apparel
$46K
Additional revenue from recommendations
+28%
Increase in average order value
+15%
Growth in monthly subscriptions
+22%
Boost in customer retention rate
Read Case Study
R for Rabbit
R for Rabbit
Premium Baby & Kids ยท India
10%
Increase in AOV
22%
Boost in conversions & engagement
18%
Higher engagement rate
3ร—
Return on Wiser investment
Read Case Study
Nabhi Sutra
Nabhi Sutra
Ayurvedic Wellness ยท India
15%
Increase in AOV
20%
Boost in conversions & engagement
35%
Increased customer retention rates
50%
Higher average order value
Read Case Study
Perfumania
Perfumania
Fragrance & Beauty ยท USA
+21%
Increase in conversions
31%
Boost in conversions & engagement
+18%
Average order value
3ร—
ROI on Wiser
Read Case Study
Just Coffee
Just Coffee
Specialty Coffee ยท Global
+16%
Boost in sales
+24%
Average order value
34%
Boost in conversions & engagement
3x
ROI on Wiser
Read Case Study
Sampoorna Ahara
Sampoorna Ahara
Healthy Food Store ยท India
27.3%
Increase in conversions
29%
Boost in customer engagement
17%
Increase in sales
โ‚น7.46L
Wiser generated sales
Read Case Study
1 of 3
Total Additional Revenue Generated for Merchants
$737M+
Across 5,000+ Shopify stores ยท Since 2017 ยท And growing every day
See All Case Studies
Fashion ยท Wellness ยท Baby ยท Hunting ยท Beauty ยท More

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Shopify Revenue?

Join 5,000+ merchants using Wiser to deliver AI-powered personalized experiences. Start your free 14-day trial โ€” no credit card needed.

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