What is Email Recommendation?
Tailoring product or content suggestions within email communications based on an individual's preferences, behavior, and past interactions with your business.
The goal of email personalized recommendations is to make the content of an email more relevant and engaging for the recipient.
WISER helps you set up different recommendation widgets - related products, frequently bought together, items viewed, past purchase history and others in your email to help you sell more!
How Do Email Recommendations Work?
Email AI product recommendations utilize sophisticated algorithms to examine an individual's online behavior and preferences, enhancing the personalization and convenience of the shopping experience.
These systems gather a wide range of data, including past interactions, purchase history, product views on websites, and even demographic information when available. This data is carefully analyzed to gain insights into the individual's likes, dislikes, and shopping patterns, including which products they tend to click on and when they are more active shoppers.
When it's time to send a new email to shoppers, the AI system selects products that align with their interests and creates a personalized email based on their preferences.
Furthermore, the system continues to evolve by learning from recipients' actions, noting their responses to recommended products to refine future recommendations. This process ensures that individuals receive tailored suggestions, making their shopping experience more enjoyable and efficient.
Why use Email Product Recommendations?
- Product recommendation emails are a powerful tool for boosting your sales and revenue.
- They work by shining a spotlight on products that specific customers are highly likely to purchase, effectively driving awareness and interest in these items.
- Shoppers are more likely to engage with emails that offer products matching their interests. This leads to increased customer satisfaction.
- Personalized recommendations ensure that the right products find their way to the right buyers. This can significantly drive up your sales by promoting items that resonate with each shopper.
- Additionally, these recommendations on emails help give a much-needed boost to products that might be flying under the radar, increasing their exposure.
- By offering applicable suggestions and recommendations you can increase the conversion rates and drive further sales.
What is Email Recommendation?
Tailoring product or content suggestions within email communications based on an individual's preferences, behavior, and past interactions with your business.
The goal of email personalized recommendations is to make the content of an email more relevant and engaging for the recipient.
WISER helps you set up different recommendation widgets - related products, frequently bought together, items viewed, past purchase history and others in your email to help you sell more!
How Do Email Recommendations Work?
Email AI product recommendations utilize sophisticated algorithms to examine an individual's online behavior and preferences, enhancing the personalization and convenience of the shopping experience. These systems gather a wide range of data, including past interactions, purchase history, product views on websites, and even demographic information when available. This data is carefully analyzed to gain insights into the individual's likes, dislikes, and shopping patterns, including which products they tend to click on and when they are more active shoppers.
When it's time to send a new email to shoppers, the AI system selects products that align with their interests and creates a personalized email based on their preferences. Furthermore, the system continues to evolve by learning from recipients' actions, noting their responses to recommended products to refine future recommendations. This process ensures that individuals receive tailored suggestions, making their shopping experience more enjoyable and efficient.
Why use Email Product Recommendations?
- Product recommendation emails are a powerful tool for boosting your sales and revenue.
- They work by shining a spotlight on products that specific customers are highly likely to purchase, effectively driving awareness and interest in these items.
- Shoppers are more likely to engage with emails that offer products matching their interests. This leads to increased customer satisfaction.
- Personalized recommendations ensure that the right products find their way to the right buyers. This can significantly drive up your sales by promoting items that resonate with each shopper.
- Additionally, these recommendations on emails help give a much-needed boost to products that might be flying under the radar, increasing their exposure.
- By offering applicable suggestions and recommendations you can increase the conversion rates and drive further sales.
Benefits of Email Recommendations
Improves product discoverability
Boost AOV
Increase Conversion rates
Creates Upsell and Cross Sell opportunities
Opportunity to create dynamic bundles
In What Type of Emails, Product
Recommendations Can be Placed?
Customer gratitude mails
Surprise your customers with relevant product suggestions when they receive order confirmations.
Re-engagement emails
Keep them engaged even after purchase with personalized tracking emails that include more product recommendations.
Purchase confirmation emails
Make a great first impression by introducing new users to your product range right from the start.
Restocked item notifications
Re-engage customers who had shown interest in a product that was previously unavailable by suggesting related products in the mail and providing a personalized shopping experience and great satisfaction.
Marketing emails
Even in the most unexpected places, you can provide shoppers with personalized recommendations that bring them back to your website.
Reminder emails for abandoned carts
Suggest related products in a personalized email, encouraging customers to return and complete their purchase, thereby recovering potentially lost sales.
Reward program mails
make the loyalty program more valuable and engaging for the customer by offering them relevant product suggestions that can be acquired through their loyalty points or rewards.
Greetings emails
Through personalized, timely recommendations introduce customers to products they are likely to be interested in and foster a positive relationship with them. It can lead to increased customer engagement and potentially higher sales.
By using WISER email recommendation technology, you can create more engaging, revenue-boosting, and customer-centric email campaigns.
Stay ahead of the curve and start providing your shoppers with the tailored experiences they crave. You have already found what best suits your business.
Leverage the power of AI-based personalized product recommendations
Analyse browsing patterns, preferences, order data, interests and much more with the WISER
Shopify app. Provide a personalized shopping experience across web, mobile and email to
drive upto 35% higher conversions.
%
Increase in Customer Engagement
%
Increase in Monthly Sales
+
Recommendation Features
%
Increase in Average Order Value