Revitalized Growth - Nabhi Sutra Hit 15% AOV Surge and 11% Conversion Boost with WISER AI
Nabhi Sutra, a brand specializing in ayurvedic belly button oils witnessed huge surge in organic traffic after their appearance on Shark Tank India Season 3. Now, channelizing this increasing traffic to fine tune their sales and conversions was an uphill battle.
- Time period to use App
- Increase in conversion
- Increase is Sales
- Increase in AOV
- EGP Wiser Generated Sales
- Boost in customer engagement
‘We are using Wiser to optimise all our traffic and convert them to a lead and sales. Thank you so much Wiser to providing us wonderful options’
About Nabhi Sutra
Based in Vadodara, India, Nabhi Sutra is on a mission to promote authentic Ayurvedic products and encourage natural healing. Dedicated to creating high quality, pure and natural oils that follow the traditional Ayurvedic practices and guidelines Nabhi Sutra’s first objective is endorsing genuine wellness solutions.
Seeing an opportunity, Nabhi Sutra wanted to elevate their shopping experience hence, they chose to integrate with WISER AI powered solutions to personalize their store, encourage repeat purchases and trigger sales growth.
Touched 15% AOV by Product Bundle Display Using Frequently Bought Together
Frequently Bought Together feature is one such asset of WISER that helped the brand make real progress with minimum efforts.
It enabled Nabhi Sutra to suggest a bundle of commonly complementary products to the initial product or the product that has been purchased alongside the current product by different customers. This item-to-item collaborative filtering helped buyers to add full bundle or selective items to cart quickly in a single click.
For example - A person looking for menstrual pain - belly button oil were prompted to consider a complementary joint pain relief oil, effectively encouraging cross-selling. This Increased the likelihood of additional purchases contributing to the 15% rise in AOV.
11% Conversion Boost Through Checkout Upsell and Cross Sell
Nabhi sutra encouraged customers to purchase additional products during the checkout step and witnessed a significant increase in their store revenue.
The goal of these upsell, cross sell or add-ons on the checkout step is to increase the cart value as customers are more likely to take advantage of the offers presented at this critical moment.
20% enhanced Customer Engagement with the Power of WISER Cart Drawer
To get more products sold Nabhi Sutra leveraged WISER’s slide cart drawer and targeted people in the purchase ready state of mind. The brand strategizes smart upsell and cross sell recommendations on the drawer cart.
The cart drawer feature allowed customers to view and modify their selected items without leaving the current page. The ease of access to recommended products while reviewing their cart encouraged customers to make additional purchases, thereby, leading to a 20% boost in customer interaction with the site.
9% Surge in Sales with Innovative Post Purchase Upsell Feature of WISER
To increase its sales and profit the brand made the most of WISER Post Purchase Upsell feature. This feature fine tunes the marketing effort by offering customers additional products or services after they've made a purchase.
On completing a purchase, this feature recommends additional items to customers that compliments their initial purchase. They appreciate tailored recommendations that contribute to repeat purchases and by offering relevant suggestions the brand witnessed an upward trend on sales and AOV.
High Conversion with Perfect Split Tests OR A/B Testing
Nabhi Sutra successfully transformed its e-commerce platform with the strategic use of A/B testing feature of WISER. It helped comparing two versions of the storefront against each other to determine which one drives better conversions.
For example- Customers may want to discover 'similar products' to the items they are currently viewing, while others might prefer to check out 'frequently bought together' items to enhance their shopping experience. This made it easy for the brand to take data driven decisions, improve SEO of their website and enhance customer experience.