How GRAV Increased Conversions & AOV with WISER?
GRAV is a pioneering cannabis accessories brand hailing from Austin, Texas. Rooted in artistic expression, GRAV seamlessly merges design and functionality to redefine the cannabis consumption experience.
Let’s find out how GRAV made the most of WISER's product recommendation capabilities and raise up their customer experience, boost on-site conversions, and drive sales.
- Boost in customer engagement
- Increase in conversions
- Increase in sales
- Increase in average order value
- EGP Wiser Generated Sales
‘We would absolutely recommend WISER to anyone selling more than 20 products who wants
to help their customers be more informed and get more from their brand.’
About Grav
Born in 2004, GRAV, a cannabis accessories brand based in Austin, Texas, has been a pioneer in the industry for nearly twenty years. From grinders to electronic devices and more in their product line, GRAV specializes in glass smoking pipes. And this whole gamut of products and accessory options, is what poses a challenge for GRAV in effectively upselling to its customers.
See how Grav uses WISER for
product recommendations
Top used product recommendation widgets and results
$80,042.9 Sales
$30,661.7 Sales
$25,936.68 Sales
Product Recommendation to streamline Upselling
For a company that has a wide range of products, they often face challenges in effectively showcasing all their offerings to customers.
-
Amidst a wide array of products available, customers may find it hard to discover items relevant to their interests and needs.
-
Customers get overwhelmed with too many options, leading to decision fatigue and indecision.
-
Best Sellers overshadow the low sales volume product, leading to underutilized inventory.
-
Manual recommendation of products to customers is daunting and adds to missed opportunities to increase average order value (AOV).
GRAV replicated the aforementioned situation and struggled to communicate the multitude of product options and accessories available to its customers, both at checkout and on product pages.
This posed a significant obstacle to maximizing upsell opportunities and enhancing the overall shopping experience.
That’s where WISER for product recommendations came in.
‘Since we implemented WISER we've seen our average number of items per order increase substantially, we've also been able to save off some of the seasonal dip in AOV that we'd normally see during the summer months’.
Frequently Bought Together Items on Product Page
GRAV brought WISER into its radar, and applied the AI-powered product recommendation capabilities to their large product inventory. Thus, streamlined their upselling process.
For instance, a customer browsing GRAV's online store, likes a glass smoking pipe and hits the add to cart button. Now, the 'Frequently Bought Together' widget by WISER plays its role by suggesting related and complementary products that other customers purchase alongside the pipe.
By showcasing related and complementary products through the 'Frequently Bought Together' widget, GRAV effectively upsell and cross-sell to the customer. It enticed its customers to add more items in the cart leading to increased average order value for the company.
Boost Product Discovery With ‘You May Also Like’ recommendation on Product Page
For instance, scrolling through GRAV’s website for a glass smoking pipe a shopper encounters the 'You May Also Like' widget by WISER recommending products alike.
This WISER widget showcases recommendations based on the customer's browsing history and preferences from the same collection or product line.
It encourages customers to explore more options within GRAV's range of offerings.
The strategic placement of 'You May Also Like' widget across the website, enables the brand to provide customers with personalized recommendations tailored to their interests and preferences.
They witnessed enhanced browsing experience and increased the likelihood of customers discovering and purchasing additional products.
'You May Also Like' widget definitely serves as a powerful tool for upselling and cross-selling
1: It prompts customers to explore relevant products that they may not have otherwise considered.
2: Contributes to higher average order values (AOV) and increased sales revenue.
GRAV -
‘It sparked a lot of great conversations across our marketing and product teams about how we can help our Shoppers customize their purchases better.’
Ensure Complete Purchase With ‘Checkout Upsell’ on Cart Page
Leveraging the "WISER Popups" widget checkout upsell of WISER, GRAV has found a smart way to enhance their customers' shopping experience.
This clever feature suggests complementary products to customers when the items are added in their cart. The products recommended are based on purchase history, items viewed but not purchased, items with good ratings and reviews and the product bought by others who are viewing/viewed the same item.
For example, the checkout upsell by WISER may recommend a beaker bong or a pocket bubbler in additional accessories when any shopper adds a glass smoking pipe of GRAV in their cart.
This assists customers to explore additional products easily and nudges them to add all necessary items in their cart without having to scroll through the whole website, ultimately increasing the AOV for the business.
Boost Repeat Purchase Using ‘Post Purchase Upsell’
This one is the must use strategies of marketers. Placing the post purchase upsell wideget on the final page of the checkout process after the customer made the purchase, GRAV offered it shoppers the option to add more items to their order or upgrade to high-value bundle.
Post purchase upsell is arranged following a purchase helps to improve customer retention and loyalty. The additional upsell items are added to the bundle in the original order while reducing fulfillment cost and increasing the average order value for GRAV.
Using WISER’ Post purchase upsell GRAV could suggest relevant and timely post purchase offers on its checkout process completion page, order confirmation page and thank you page. WISER made the entire buying process simpler, faster and even more enjoyable for GRAV customers.
Increasing Conversion With Personalized Recommendations
‘wISER is also a very straightforward platform to navigate and it has allowed us to work through a Clear Vision for how we utilize product recommendations. Going forward WISER has motivated us to put more thought into our site merchandising.’
WISER’s customer preferences and behavior data analysis help GRAV to suggest relevant products.
Tailored recommendations based on customer behavior enhance the shopping experience, and customers are more likely to make additional purchases.
WISER AI recommendation engines improve product discovery by surfacing items that align with customers' browsing history, purchase patterns, and preferences.
This facilitates upselling and cross-selling complementary products or upgrades.
WISER helped in product assortment - The AI algorithms can dynamically adjust product recommendations based on inventory levels, promoting underperforming products and optimizing overall sales performance.
How GRAV Increased Conversions & AOV with WISER?
GRAV is a pioneering cannabis accessories brand hailing from Austin, Texas. Rooted in artistic expression, GRAV seamlessly merges design and functionality to redefine the cannabis consumption experience.
Let’s find out how GRAV made the most of WISER's product recommendation capabilities and raise up their customer experience, boost on-site conversions, and drive sales.
- boost in customer engagement
- increase in conversions
- increase in sales
- increase in average order value
- EGP WISER Generated Sales
‘We would absolutely recommend WISER to anyone selling more than 20 products who wants to help their customers be more informed and get more from their brand.’
About Grav
Born in 2004, GRAV, a cannabis accessories brand based in Austin, Texas, has been a pioneer in the industry for nearly twenty years. From grinders to electronic devices and more in their product line, GRAV specializes in glass smoking pipes. And this whole gamut of products and accessory options, is what poses a challenge for GRAV in effectively upselling to its customers. Know more about the brand.
See how Grav uses WISER for
product recommendations
Top used product recommendation widgets and results
$80,042.9 Sales
$30,661.7 Sales
$25,936.68 Sales
Product Recommendation to streamline Upselling
For a company that has a wide range of products, they often face challenges in effectively showcasing all their offerings to customers.
-
Amidst a wide array of products available, customers may find it hard to discover items relevant to their interests and needs.
-
Customers get overwhelmed with too many options, leading to decision fatigue and indecision.
-
Best Sellers overshadow the low sales volume product, leading to underutilized inventory.
-
Manual recommendation of products to customers is daunting and adds to missed opportunities to increase average order value (AOV).
‘Since we implemented WISER we've seen our average number of items per order increase substantially, we've also been able to save off some of the seasonal dip in AOV that we'd normally see during the summer months’.
GRAV replicated the aforementioned situation and struggled to communicate the multitude of product options and accessories available to its customers, both at checkout and on product pages.
This posed a significant obstacle to maximizing upsell opportunities and enhancing the overall shopping experience.
That’s where WISER for product recommendations came in.
Frequently Bought Together Items on Product Page
GRAV brought WISER into its radar, and applied the AI-powered product recommendation capabilities to their large product inventory. Thus, streamlined their upselling process.
For instance, a customer browsing GRAV's online store, likes a glass smoking pipe and hits the add to cart button. Now, the 'Frequently Bought Together' widget by WISER plays its role by suggesting related and complementary products that other customers purchase alongside the pipe.
By showcasing related and complementary products through the 'Frequently Bought Together' widget, GRAV effectively upsell and cross-sell to the customer. It enticed its customers to add more items in the cart leading to increased average order value for the company.
Boost Product Discovery With ‘You May Also Like’ recommendation on Product Page
For instance, scrolling through GRAV’s website for a glass smoking pipe a shopper encounters the 'You May Also Like' widget by WISER recommending products alike.
This WISER widget showcases recommendations based on the customer's browsing history and preferences from the same collection or product line.
It encourages customers to explore more options within GRAV's range of offerings.
The strategic placement of 'You May Also Like' widget across the website, enables the brand to provide customers with personalized recommendations tailored to their interests and preferences.
They witnessed enhanced browsing experience and increased the likelihood of customers discovering and purchasing additional products.
'You May Also Like' widget definitely serves as a powerful tool for upselling and cross-selling
1: It prompts customers to explore relevant products that they may not have otherwise considered.
2: Contributes to higher average order values (AOV) and increased sales revenue.
GRAV -
‘It sparked a lot of great conversations across our marketing and product teams about how we can help our Shoppers customize their purchases better.’
Ensure Complete Purchase With ‘Checkout Upsell’ on Cart Page
Leveraging the "WISER Popups" widget checkout upsell of WISER, GRAV has found a smart way to enhance their customers' shopping experience.
This clever feature suggests complementary products to customers when the items are added in their cart. The products recommended are based on purchase history, items viewed but not purchased, items with good ratings and reviews and the product bought by others who are viewing/viewed the same item.
For example, the checkout upsell by WISER may recommend a beaker bong or a pocket bubbler in additional accessories when any shopper adds a glass smoking pipe of GRAV in their cart.
This assists customers to explore additional products easily and nudges them to add all necessary items in their cart without having to scroll through the whole website, ultimately increasing the AOV for the business.
Boost Repeat Purchase Using ‘Post Purchase Upsell’
This one is the must use strategies of marketers. Placing the post purchase upsell wideget on the final page of the checkout process after the customer made the purchase, GRAV offered it shoppers the option to add more items to their order or upgrade to high-value bundle.
Post purchase upsell is arranged following a purchase helps to improve customer retention and loyalty. The additional upsell items are added to the bundle in the original order while reducing fulfillment cost and increasing the average order value for GRAV.
Using WISER’ Post purchase upsell GRAV could suggest relevant and timely post purchase offers on its checkout process completion page, order confirmation page and thank you page. WISER made the entire buying process simpler, faster and even more enjoyable for GRAV customers.
Increasing Conversion With Personalized Recommendations
‘WISER is also a very straightforward platform to navigate and it has allowed us to work through a Clear Vision for how we utilize product recommendations. Going forward WISER has motivated us to put more thought into our site merchandising.’
WISER’s customer preferences and behavior data analysis help GRAV to suggest relevant products.
Tailored recommendations based on customer behavior enhance the shopping experience, and customers are more likely to make additional purchases.
WISER AI recommendation engines improve product discovery by surfacing items that align with customers' browsing history, purchase patterns, and preferences.
This facilitates upselling and cross-selling complementary products or upgrades.
WISER helped in product assortment - The AI algorithms can dynamically adjust product recommendations based on inventory levels, promoting underperforming products and optimizing overall sales performance.