123 Presets increases conversions by 24% with Wiser for product recommendations
Known for enabling brands and individuals to enhance their photographs with Lightroom presets, 123Presets has become a popular name in the blogging, photography and marketing industries. Learn how they used Wiser for product recommendations to increase conversions and sales on their online store.
boost in customer engagement- increase in conversions
- increase in average order value
Perfect support and we really like the app! Good luck guys! 5/5 they have earned it! Nice
dashboard!!
About 123Presets
Born out of love for photography, Tomas, the Founder of 123Presets wanted to enable others to enhance their photographs just like he could. Knowing how difficult and time-consuming it is to edit pictures and also keep a consistent style across your brand or social media feed, he created 123Presets that offers ready-to-use Lightroom presets. Today, his presets are enjoyed by more than 100,000 photography lovers across the world!
123Presets X Wiser | Increasing conversions with personalized product recommendations
Photography lovers are always on the lookout for editing apps and new filters that could help them create a consistent look and feel for their brand, or simply their social media account. This often results in them always remaining on the lookout for something better. Every new ad they see on social media about making their pictures better distract them.
123Presets too saw similar behaviour on their online store. These photography enthusiasts would often come to the site through their social accounts or an ad campaign and leave without exploring the other presets available that might suit their look and feel preference more.
Now promoting their other preset collections forcefully was definitely a no-no. That’s where Wiser for product recommendations came in.
Recommending new arrivals on the home page
Result: 50% increase in customer engagement on product pages with personalized product recommendations.
Photography enthusiasts are usually people who are following the latest trends on the internet. Be it a neutral theme, a white-based theme or one with high contrast, they want their social feeds to look consistent and in sync with what’s trending, and what’s going to give them an edge over others.
To engage these segment of visitors, 123Presets displays the ‘New Presets’ - the latest preset packages they have created, on the home page itself. Doing so instantly hooks a distracted visitor’s attention, making them want to check out all the different trends to see which one they can use for themselves.
Displaying similar presets based on interests
Result: 11% increase in average order value with personalized product recommendations.
Most online shoppers don’t convert on their first visit to a store. They want to explore the other options available to them. Be it the different types of presets they may get on another store or simply a better price at which they could purchase a preset bundle.
To prevent this segment of customers from bouncing off or exiting from their store, 123Presets uses the ‘Similar Products’ Wiser widget to display product recommendations. The widget dynamically shows presets that have something in common with the preset that the visitor has shown interest in. This nudges the visitor to explore more presets instead of leaving the site to look for them elsewhere.
Creating FOMO by displaying top-selling presets
Result: 24% increase in conversions with personalized product recommendations.
Everyone wants to know what’s trending - especially when it comes to social media. No one wants to be the last person to catch up on a trend. The same holds true for photography enthusiasts and bloggers. They want to be on top of their game at all times and seek trends that others like them or more popular than them are following.
To address this segment of shoppers, 123Presets uses the ‘Top Selling’ widget of Wiser for product recommendations. The widget dynamically pulls in the preset packs that are selling the most on the store to be displayed. This ensures that the store is genuinely displaying what’s trending.
Reminding to make a purchase by displaying recently viewed presets
As you start recommending products to shoppers, they’re going to move from one page to another. But by doing so, they might actually forget the product they came for or liked before exploring the other range. That’s where a subtle reminder of products viewed helps in ensuring that you don’t lose a sale to a forgotten product.
123Presets uses the ‘recently viewed’ products Wiser widget on their store. It pulls in all the presets that were viewed by the shopper during the session and displays them as a reminder on all the product pages they further visit.
Popularizing the presets!
Right from helping photography enthusiasts discover more presets to finding one that matches their taste, 123Presets has been able to convert most of their store visitors into happy (and loyal) customers using multiple Wiser product recommendation widgets. Today, you’ll see presets by 123Presets being used by people across the world!
- increase in customer engagement
- increase in conversions
- increase in average order value
We together call it taking photography trends and setting a new bar for photo editing!
123 Presets increases conversions by 24% with Wiser for product recommendations
Known for enabling brands and individuals to enhance their photographs with Lightroom presets, 123Presets has become a popular name in the blogging, photography and marketing industries. Learn how they used Wiser for product recommendations to increase conversions and sales on their online store.
- boost in customer engagement
- increase in conversions
- increase in average order value
Perfect support and we really like the app! Good luck guys! 5/5 they have earned it! Nice dashboard!!
About 123Presets
GBorn out of love for photography, Tomas, the Founder of 123Presets wanted to enable others to enhance their photographs just like he could. Knowing how difficult and time-consuming it is to edit pictures and also keep a consistent style across your brand or social media feed, he created 123Presets that offers ready-to-use Lightroom presets. Today, his presets are enjoyed by more than 100,000 photography lovers across the world!
123Presets X Wiser | Increasing conversions with personalized product recommendations
Photography lovers are always on the lookout for editing apps and new filters that could help them create a consistent look and feel for their brand, or simply their social media account. This often results in them always remaining on the lookout for something better. Every new ad they see on social media about making their pictures better distract them.
123Presets too saw similar behaviour on their online store. These photography enthusiasts would often come to the site through their social accounts or an ad campaign and leave without exploring the other presets available that might suit their look and feel preference more.
Now promoting their other preset collections forcefully was definitely a no-no. That’s where Wiser for product recommendations came in.
Recommending new arrivals on the home page
Result: 50% increase in customer engagement on product pages with personalized product recommendations.
Photography enthusiasts are usually people who are following the latest trends on the internet. Be it a neutral theme, a white-based theme or one with high contrast, they want their social feeds to look consistent and in sync with what’s trending, and what’s going to give them an edge over others.
To engage these segment of visitors, 123Presets displays the ‘New Presets’ - the latest preset packages they have created, on the home page itself. Doing so instantly hooks a distracted visitor’s attention, making them want to check out all the different trends to see which one they can use for themselves.
Displaying similar presets based on interests
Result: 11% increase in average order value with personalized product recommendations.
Most online shoppers don’t convert on their first visit to a store. They want to explore the other options available to them. Be it the different types of presets they may get on another store or simply a better price at which they could purchase a preset bundle.
To prevent this segment of customers from bouncing off or exiting from their store, 123Presets uses the ‘Similar Products’ Wiser widget to display product recommendations. The widget dynamically shows presets that have something in common with the preset that the visitor has shown interest in. This nudges the visitor to explore more presets instead of leaving the site to look for them elsewhere.
Creating FOMO by displaying top-selling presets
Result: 24% increase in conversions with personalized product recommendations.
Everyone wants to know what’s trending - especially when it comes to social media. No one wants to be the last person to catch up on a trend. The same holds true for photography enthusiasts and bloggers. They want to be on top of their game at all times and seek trends that others like them or more popular than them are following.
To address this segment of shoppers, 123Presets uses the ‘Top Selling’ widget of Wiser for product recommendations. The widget dynamically pulls in the preset packs that are selling the most on the store to be displayed. This ensures that the store is genuinely displaying what’s trending.
Reminding to make a purchase by displaying recently viewed presets
As you start recommending products to shoppers, they’re going to move from one page to another. But by doing so, they might actually forget the product they came for or liked before exploring the other range. That’s where a subtle reminder of products viewed helps in ensuring that you don’t lose a sale to a forgotten product.
As you start recommending products to shoppers, they’re going to move from one page to another. But by doing so, they might actually forget the product they came for or liked before exploring the other range. That’s where a subtle reminder of products viewed helps in ensuring that you don’t lose a sale to a forgotten product.
Popularizing the presets!
Right from helping photography enthusiasts discover more presets to finding one that matches their taste, 123Presets has been able to convert most of their store visitors into happy (and loyal) customers using multiple Wiser product recommendation widgets. Today, you’ll see presets by 123Presets being used by people across the world!
- increase in customer engagement
- increase in conversions
- increase in average order value
We together call it taking photography trends and setting a new bar for photo editing!