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As an online store, you’re sure to be promoting your products and discounts to your shoppers. However, in this age of personalization, that isn’t enough. Customers want to see products they are interested in, rather than just generic recommendations. By setting up Shopify personalized product recommendations, you can engage your shoppers better and increase conversions.
Tapping into each visitor’s interest and tailoring recommendations for each shopper on your store might seem overwhelming or time-consuming, but with the right recommendations engine like WISER AI-Powered Product Recommendation App, you can set up Shopify personalized product recommendations in no time. What’s more, an optimized recommendation strategy will yield high conversions.
Let’s dive into the different benefits of displaying personalized recommendations on your Shopify store, including 8 statistics that prove their positive impact.
Statistics that Prove the Impact of Shopify Personalized Product Recommendations
1. 11% increase in AOV with Shopify personalized product recommendations
By displaying Shopify personalized product recommendations on different parts of your store, you can continue pitching new products to shoppers. For instance, if the shopper is planning to buy a pair of shoes, you can display a ‘Frequently Bought Together offer within the Shopify cart drawer upsell so that the shopper would add the second product to their cart. Such strategies can easily be set up to help you increase the AOV on your store.
Nabhi Sutra, a brand specializing in ayurvedic belly button oils, set up Shopify personalized product recommendations on their store to increase AOV by 15%.
2. 31% revenue attributed to recommendations
With recommendations on your Shopify store, you can continue showing products that the shopper is more likely to buy, increasing your chances of converting them and in turn, growing your revenue.
If you’ve set up recommendations, it’s an assured revenue-generating strategy. On average, product recommendations account for 31% of a store’s revenue. Read, How Important is AI in Product Recommendation App for Shopify Stores.
Amazon displays recommendations across their eCommerce site, from their homepage to product pages to the cart. This has a marked effect on their revenue. In fact, 35% of Amazon’s revenue is generatedby its recommendation engine.
Similarly, by using WISER Shopify’s personalised product recommendations, DIVE Bomb Industries increased its sales by 12%. By –
- Placing Frequently Bought Together Recommendations on Product page.
- Giving a smooth checkout experience through Shopify Cart Drawer Upsell
- By showing Post-Purchase upsell Shopify recommendations after the buyer completes a purchase.
- Capitalizing the purchase ready mind-set of shoppers by showcasing relevant Checkout upsell
Understand how Cart Drawer makes Cart Customization easy to enhance AOV and Experience.
3. Reduced cart abandonment
When shoppers engage with recommendations on your store, they are less likely to abandon their cart and vice versa when they don’t engage with recommendations. Personalized product recommendations can improve cart abandonment by up to 4.35%.
Say, for instance, you set up a ‘Recently Viewed Products’ widget on your cart page. Once a shopper adds a product to their cart, they will see these recommendations. When they intend to exit the page or abandon their cart, these recommendations can help you bring them back or keep them on your Shopify store for longer.
You can reduce cart abandonment with personalized product recommendations, as done by Skull Shaver using WISER. By displaying the ‘recently viewed products’ widget, they removed the back and forth between product pages, helping buyers reach the purchase stage faster.
4. 50% increase in engagement due Shopify Personalized Product Recommendations
When a new visitor lands on your store, they start scrolling through products. After looking through a few product pages, typically, they would get to the end of one of the pages and intent to exit the store. By placing Shopify personalized product recommendations at the end of the product page, you can keep them on your store for longer, lowering drop-offs and increasing engagement.
Andy & Evan, an American children’s clothing brand, witnessed a 50% increase in engagementby displaying product recommendations.
By smartly placing recommendations at the right parts of your store, you can keep your store visitors engaged. Read about the best practices on Shopify Store growth tips to implement for different kinds of product recommendations.
5. 344% increased in time spent on store
More engagement on your Shopify store means more time spent on your store. When shoppers spend more time on your store, they are also more likely to shop from you eventually.
Shoppers who clicked a product recommendation spent an average of 12.9 minutes on-sites. Just 2.9 minutes for those who didn’t click recommendations.
Reading this blog, From Click to Cart, Understanding E-commerce Customer Journey might help you know your buyers a little better.
6. 26% increase in conversions
The average conversion rate on eCommerce stores is 2.86%. You need to set up different strategies to increase, or you end up losing out on potential shoppers. Shopify personalized product recommendations have been a leading solution for many online stores to help them increase conversions without being intrusive.
Visits, where shoppers clicked on recommendations, saw a 26% increase in revenue. Sampoorna Ahara, an online food store, saw 27.30% increase in conversions by displaying Shopify personalized product recommendations to shoppers.
7. 56% Customer Return Rate
When you deliver a positive shopping experience to your customers, they feel encouraged to return to your store again. With personalized recommendations displayed on your store, customers would find it convenient to shop from you and when they plan to make another purchase, they would return to your store.
56% of customers are more likely to return to sites that recommend products. Salesforce found that shoppers who clicked a recommendation were nearly twice as likely to return to the site.
Ready to personalize your store for shoppers and increase customer retention? Read, 10 things you can do now to improve customer journey experience.
8. Better email performance
When you send your email subscribers an email, you need to personalize it to each shopper. Many brands add product recommendations in their emails, ensuring these products align with the shopper’s interests and behaviour on-site.
By adding recommendations to emails, you can capture the attention of these shoppers and make them come back to your store. For this you need to understand the difference between Static and Dynamic Email product recommendations.
One brand reported a 175% increase in email click-through-rate and a 30% increase in conversion ratesafter adding personalized product recommendations to their email newsletters.
9. Accounts for more revenue
Multiple studies suggest that displaying Shopify personalized recommendations can increase your revenue by a whopping 26%. That’s because the more you suggest valuable items to shoppers, they tend to purchase more.
With Shopify personalized product recommendations you can be guaranteed to get even your least discovered products sold!
Get Started With Personalized Product Recommendations
We hope this blog helps you understand just how effective Shopify personalized product recommendations are for eCommerce businesses like yours.
By displaying personalized product recommendations on your Shopify store, you can get your visitors to continue browsing your store and nudge them to make another purchase.
Our Shopify personalized product recommendations app, Wiser, is built to allow merchants to set up AI-powered recommendations that cater to each shopper, delivering high conversions. You can now avail Wiser’s 14-day free trial to test out recommendations and see just how effective they are in boosting your revenue.
You can check the list of 15 Best Shopify Apps to Increase Sales that are sure to help you grwo your business.
Watch our walkthrough to set up Wiser on your Shopify store and display high-converting personalized recommendations.
Want to see the impact of Shopify personalized product recommendations on your store? Check out these success stories from the likes of R for Rabbit, WoodenShips, 123 Presets and more!
Ready to personalize your shopper’s journey?
Install Wiser to display dynamic personalized product recommendations on your Shopify store today!
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