The Black Friday and Cyber Monday shopping frenzy is approaching. It is a crucial period for e-commerce businesses to boost sales, attract new customers, and reward loyal ones. Prioritizing personalized customer experiences during BFCM is the key to standing out in a crowded marketplace for any e-commerce store.
Personalization is no longer a luxury it’s a necessity. Due to personalized customer experiences during BFCM, shoppers increasingly expect tailored interactions that resonate with their preferences and needs. This ultimately increases Average Order Value (AOV) and conversions for online stores.
In this blog, we have shared some of the best practices to effectively personalize customer experiences during BFCM, the critical shopping season.
10 Best Practices To Provide Personalized Customer Experiences During BFCM
Leverage Customer Data for Insights
The most basic thing in personalization is understanding your customers, their needs and preferences, ins and outs.
Leverage data analytics to know your customers behavior, their preferences, purchasing habits and history. This enables you to segment your audience effectively and tailor your marketing campaigns accordingly.
For example, any customer who frequently orders skincare products can be targeted for promotions based on related items and new arrivals in the skin care product category.
Here comes WISER AI Powered Product recommendation App in the picture. WISER provides actionable insights that help you understand what drives your customers’ decisions.
This enables you to tailor your product offerings and marketing strategies, ensuring that you meet customer needs more effectively and provide personalized customer experiences.
Additionally, WISER’s real-time reporting allows you to identify trends and adjust your approach promptly, leading to improved customer satisfaction and increased sales.
Executing Dynamic Content on Your Website
Dynamic content adjusts based on user behavior and preferences, providing a personalized shopping experience. Use tools that allow you to display product recommendations, offers, and content that align with individual customer profiles.
For example, if a customer has previously shown interest in fitness products, highlight relevant deals and bundles when they visit your site.
Here, WISER App can be the best bet for you. You can analyze browsing patterns, preferences, order data, interests and much more with the WISER Shopify app. It enables you to provide a personalized shopping experience across web, mobile and email to drive up to 35% higher conversions.
Go through the, Best Practices Using Personalized Recommendations by Wiser to Increase Sales & Conversion Rate
Create Tailored Email Campaigns
Email marketing, the most effective channels for personalization. Send targeted campaigns to customers by segmenting your email list based on behavior and preferences of your shoppers.
Preferably use personalized subject lines and content that speaks directly to the recipient’s interests.
For example, if a customer engaged with a specific product category during last year’s BFCM, remind them of similar deals this year.
For tailored product suggestions directly to your customers’ inboxes, WISER personalized email recommendations is your go-to option.
It crafts relevant recommendations by analyzing customer data and resonating with individual shoppers. This drives higher engagement and conversion rates along with providing a smooth shopping experience.
WISER seamlessly integrates with leading email marketing platforms like MailChimp and Klaviyo to ensure that every email (order status updates, newsletters, or back-in-stock alerts) serves as an opportunity to boost sales.
You can check out other WISER Integrations on the linked page.
4. Utilize Wishlist Features
Encourage customers to create wish lists by offering incentives, such as entry into a giveaway for those who submit their lists. This not only engages customers but also provides valuable data on their preferences.
Use this information to send targeted promotions or reminders about items on their wishlist as BFCM approaches.
WISER seamlessly integrates with the iWISH Wishlist App, allowing you to display a wishlist button within your recommendation widgets.
This feature enables customers to effortlessly save their favorite items for future purchases, enhancing their personalized shopping experience.
By making it easy for shoppers to keep track of products they love, you encourage them to return and complete their purchases later, ultimately driving sales and increasing customer satisfaction.
5. Optimize the Checkout Process
To retain your customers during BFCM it is pertinent to provide them a seamless checkout experience by offering guest checkout options or pre-filled information based on past purchases, or by implementing one-click purchase to reduce friction and encourage conversions.
To help optimize your checkout process WISER has prominent feature, recommendations on Cart Page.
WISERCart page recommendation reduces cart abandonment by reminding customers of relevant products they may have overlooked, just before they complete their purchase.
Providing valuable suggestions at a critical point in the buying journey, encourages customers to discover complementary products or upgrades.
This increases the likelihood of additional purchases there by boosting AOV and enhancing overall customer satisfaction during checkout.
6. Incorporate Upselling and Cross-Selling Techniques
During BFCM, customers are already in a spending mindset, making it an ideal time to introduce upselling and cross-selling strategies is the best way to provide personalized customer experiences.
Read, The Science Behind AI-Driven Upselling And Why It Works?
Use personalized recommendations to suggest complementary products or upgrades at checkout. For instance, if a customer adds a camera to their cart, recommend accessories like lenses or bags that enhance their purchase.
WISER, through its innovative slide cart or cart drawer recommendations, strategically positions upsell and cross-sell opportunities at a critical point in the shopping journey.
WISER presents relevant suggestions as shoppers view their selected items, making it easier to discover products they may love.
This approach taps into the customer’s purchase-ready mindset, encouraging them to consider complementary items without interrupting their shopping flow.
The Store can also use WISER Popup recommendations to effectively strategize their upsell and cross sell to showcase product categories such as ‘new arrivals’, ‘top sellers’, ‘related products’, ‘you may also like’ suggestions, and ‘recently viewed items’.
These pop ups help recapture visitor attention and guide customers towards additional purchases they might have not considered. Ultimately, helping stores to deliver personalized customer experiences, reduce bounce rate and boost on-site conversions.
Plus, the Checkout upsell feature of WISER enables upselling directly during the checkout process, presenting customers with curated suggestions that can be added to their cart seamlessly, effectively enhancing customer satisfaction while driving higher sales conversions for your Shopify store.
check out, A Beginner’s Guide to Implementing an AI-Powered Upsell App on Shopify Store
7. Engage Customers Post-Purchase
Personalized customer experiences on your Shopify store does not end with the sale, it extends beyond a customer’s purchase in the form of post purchase engagements, such as –
- Recommending products based on recent purchases,
- Offering incentives for future purchases after the current sale,
- Personalized order confirmation page,
- Sending thank-you mails.
- Implementing loyalty programs that reward repeat customers with exclusive discounts or early access to sales.
All these are a form of post-purchase engagement with customers and WISER is pro in extending personalized shopping experiences beyond the initial purchase.
Capitalizing on the moment when the shoppers are most receptive to more purchases, you can incorporate upsells and cross sells effectively through WISER Post-Purchase upsell recommendation feature.
Keeping in mind efficiency and ease, this feature presents relevant and appealing suggestions and customers in just one click add suggestions to their cart without any additional hassle.
Additionally, WISER personalizes the order confirmation page, providing tailored product suggestions that align with the customer’s interests.
Similarly, you can send thank-you emails that include relevant recommendations to further strengthen the connection with customers, making them feel valued and understood.
These WISER features elevate post purchase experiences turning one-time buyers into loyal customers, ultimately leading to repeat business and increased sales for your store.
8. Utilize Social Media for Targeted Promotions
When it is about personalized customer experiences you got to hold on tightly to social media platforms.
WISER shopify app tracks customer data in real-time. Using this data of customer interactions on your store you can create targeted ads that resonate with specific segments of your audience.
Share content that highlights deals relevant to their interests, ensuring that your messaging feels tailored rather than generic.
You can also embed product suggestions on your blogs relevant to the topic. For example – a blog post on fashion trends during summer can feature links or suggestions related to new arrivals or best selling items that compliment the style.
Integrating personalized recommendations within the blogs allows you to drive traffic to specific products that may not be visible on the product page.
9. Monitor Customer Feedback and Adjust Accordingly
During BFCM, actively seek feedback on customers shopping experiences to refine your personalization strategy.
Use surveys or social media polls to gather insights on what they liked or what could be improved. This feedback is invaluable during BFCM any shopping season or any future campaigns for that matter.
Shopify Store can leverage WISER A/B testing shopify product recommendation feature to analyze customer interaction with the set personalized recommendation. This helps to identify the trends and preferences among your customers and understand which suggestions led to conversion, which did not.
Plus, WISER analytics capability is an added advantage. It is easy for stores to monitor the real-time changes in customer behavior when there is any change in product recommendations, enabling stores to do quick adjustments in their strategies.
10. Prepare Your Customer Support Team
During the BFCM shopping frenzy, it is important to have a well equipped customer support team who is able to handle inquiries related to personalized offers and promotions like a pro.
As a shopify store owner you should provide your customer support team with detailed information about ongoing campaigns. This will enable them to assist customers effectively and elevate the overall personalized shopping experiences of customers.
A knowledgeable and responsive support team can significantly impact customer satisfaction and loyalty during this critical shopping season.
Check out – BFCM 2024 Sales Strategy – How to use the WISER App to Turn your Sales from ‘MEH’ to ‘WOW’?
On a Final Note…
To Drive sales and foster long term customer relationships, providing personalized customer experiences for shopping is essential not just during the Black Friday and Cyber Monday sale but for the future as well.
From dynamic website content to upselling techniques at checkout, Personalized shopping experiences for customers drives higher conversions and enhances the overall experience.
Tools like the WISER AI-powered app play a pivotal role in facilitating personalized customer experiences through tailored recommendations, optimizing the checkout process, and incorporating effective upselling and cross-selling techniques.
By leveraging data insights, implementing dynamic content, and engaging customers throughout their journey, Shopify stores can create meaningful connections that resonate with shoppers during this critical shopping season.
Implementing these strategies ensures that your store stands out, fostering long-term customer loyalty while increasing sales. As competition intensifies, those who prioritize personalized customer experiences will undoubtedly outshine and thrive in the bustling holiday market.
