Leveraging WISER Upsell and Cross sell Shopify App can help boost your online store AOV by 11%.
Online stores often spend at least 70% of an order’s value on fulfilling it. Selling more is definitely a good way to increase revenue but it is not the practical approach.
The customer acquisition cost and marketing quickly drains all the profit margin as these online stores put their heart and soul to attract new customers by trying various measures like ads, email campaigns, seasonal promotions, etc.
Hence, there has to be a better way to ensure revenue growth without spending more, and the answer is to focus on increasing the Average order value (AOV) which is an equal contributor to high revenue of an online store.
The game changer here is the upsell and cross sell Shopify Apps. Upselling and cross selling strategies boost overall sales and profits without hefty cost of customer acquisition.
What’s even more compelling is that the likelihood of selling to an existing customer is 60%-70% higher compared to acquiring a new one. 72% of salespeople who upsell and 74% who cross-sell say that it drives up to 30% of their revenue, says Hubspot.
By leveraging the best upsell, cross sell Shopify app, not only can you increase your average order value (AOV), but you also enhance customer lifetime value by offering tailored, personalized recommendations.
WISER being the top rated upsell, cross sell Shopify app provides powerful tools for implementing effective upsell and cross-sell strategies that can significantly boost your AOV.
Let’s go through 6 Actionable hacks to give you shopify store sales a boost using WISER AI powered Product Recommendation App.
6 Ways to Use WISER Upsell and Cross Sell Shopify App for Higher AOV
Strategic Time for Maximum Impact
Strategic timing of your Shopify app cross sell and upsell tactic is crucial to nudge customers towards a high-quality version or add more to the cart. The factors that help in deciding the optimal moment to present the cross sell and upsell recommendations on Shopify stores varies based on your customers journey and your industry.
Experiment with different placements and formats to determine which timing resonates best with your customers. For example, would the cross sell, upsell be more effective during check-out as an add-on option or it will be beneficial if you showcase it alongside the product page. Or another way could be through pop-up alerts at key moments to capture attention.
The goal is that upselling and cross selling should be seamless and appealing and not intrusive.
In addition, as a Shopify store owner you could consider upselling after a purchase is made. Though counterintuitive it may seem but it is the prime opportunity to present a limited-time offer to customers who have just completed a transaction for an upgrade at a discounted price.
There are stores that allow their customers to modify or upgrade their orders before shipping as customers may still be contemplating their choices and may be swayed to opt for a better version. This approach minimizes friction and maximizes conversions.
Tailored Personal and Relevant Upsell
Cross sell and Upsell on Shopify store directly addresses the needs and preferences of your customers hence it is imperative to personalize it based on customers current choice.
Shopify upsell, cross sell that are closely aligned with customers needs and shopping behaviour are more likely to be successful. Who doesn’t appreciate added value, after all.
AI-based Personalized cross sell and upsell recommendations on Shopify stores can lead to a staggering increase in AOV, studies show that they account for an average of 31% of eCommerce revenues.
By tailoring Shopify upsell cross sell recommendations to individual preferences, you create a more compelling proposition that resonates with your customers and offer a shopping experience that feels curated and engaging.
Here are a couple of examples to illustrate this:
- With WISER you can suggest complementary items based on customers browsing history. If a customer is browsing safety products for their devices, through the WISER app you can display upsell options that include enhanced protection features that complement customers interests.
- If a shopper is purchasing an item that requires assembly, WISER app can seamlessly showcase relevant add-ons on your store such as a customizable assembly service that comes with exclusive benefits.
By making your upsell personalized and relevant, you create a more compelling proposition that resonates with your customers.
Try Alternatives to Expand Upsell Shopify Options
It is not always necessary that your upsell has to be an upgraded version or an add-on to the original product. While traditional methods are effective, store owners must try a fresh approach to maximize revenue by exploring alternate strategies to upsell. Checkout some innovative alternatives –
- Try a tiered discount system to incentivize quick upgrades. This is a powerful pricing strategy to boost sales and increase AOV. These are structured price reductions that reward customers based on their level of spending. For example –
- Get 5% off on Spend of $50
- Get 10% off on Spend of $100
It creates a sense of urgency and incentivizes customers to buy more and reach the next discount tier.
- Leverage WISER Checkout Upsell – this feature of WISER capitalizes on customers buying momentum. WISER allows your stores to display additional items or offers on the payment page or checkout page when customers are all set to make the purchase. This is the time when customers are more likely to think about add-ons or upgrades to their purchase, significantly increasing AOV without hampering the shopping experience.
- Scarcity marketing drives urgency in upselling – It is basically offering limited time discounts for short periods on exclusive products and high-tier plans. It creates a sense of limited availability, capitalizing on fear of missing out (FOMO) and motivating customers to make immediate purchases.
A compelling example of scarcity marketing can be seen with Amazon’s Lightning Deals. These are time-sensitive promotions that offer significant discounts on select products for a limited period, often just a few hours. Consider adding social proof such as ‘over 100 people are viewing this item’ or ‘only 5 items left in stock’ encouraging customers to act quickly and increasing AOV.
- Implement upsell Pop-ups – Upsell through pop-ups helps increase conversion rate up to 15%. When visitors are about to leave a website without engaging, WISER smart upsell pop ups recapture their attention by showcasing products they might like and encouraging them to explore further. Showcase these upsells on product page, home page and cart page to effectively engage visitors, reduce bounce rates, and drive higher conversions.
- Highlight Savings – This is a powerful tactic to significantly impact purchasing decisions. Showcasing discounts on Upsell recommendations compels consumers to upgrade their purchase. When customers see that they are saving good value while upgrading to a higher end version of a product they get inclined to add it to the cart. This boost transaction value and overall business revenue.
Cross Sell With Bundles
Encourage additional purchases by offering product bundles. You can offer a completely different item that addresses the same needs and pains of the customers.
WISER enhances this through its Frequently Bought Together recommendation feature that displays complimentary products or related items directly on the product page or during checkout.
This strategy can boost AOV by up to 30% because you encourage customers to enhance their purchase without feeling pressured.
Lets look at an example – Beddy’s increased 66% Average Order Value using WISER frequently bought together widget. Shoppers visiting Beddy’s store searched for specific products and did not explore other products the brand has to offer. By showcasing personalized recommendations through WISER frequently bought together widget on individual product pages the brand nudged visitors to check other products significantly impacting their shopping journey positively.
Include One Click Upsells
Shopify stores can increase their average sales by 10-15% immediately, simply with the incorporation of one click upsell on their stores. Apps like WISER AI Product recommendation provide seamless experience to shoppers with their one click upsell options post purchase on order confirmation page and thank you page to showcase one product or create multiple upsell funnels and display related products. This enables customers to easily buy additional items after completing their first purchase in just one click, increasing overall sales.
Read, Ultimate Guide on Post Purchase Upselling to Drive Your Store AOV.
Nabhi Sutra, a unique brand featured in Shark Tank India Season 3 specializes in Ayurvedic belly button oils. Following their appearance in Shark Tank India the brand witnessed a huge surge in website traffic and consumer interest. With WISER AI one click upsell strategy post purchase Nabhi Sutra effectively capitalized their increasing traffic.
Displaying personalized suggestions based on customers shopping behaviour after completing a purchase helped the brand keep customers interest intact even post transaction.
Through WISER one click upsell recommendation Nabhi Sutra implemented a targeted upsell campaign to cater to specific segments such as offering introductory wellness kits for new customers while presenting premium product bundles for repeat or loyal customers.
Read, How Nabhi Sutra Hit 15% Surge in AOV using WISER App.
Implementing Quick View Options
Customers in this fast paced world call for a seamless shopping experience. An effective way to do this is enabling quick view options in your store on product pages. WISER Cart Drawer allows customers to view product details quickly without having to navigate away from the current page.
Customers get immediate access to product description, specifications, pricing and more reducing the number of clicks required to gather information. Minimized friction in the purchasing process improves customer experience and encourages shoppers to explore additional products leading to higher conversion rates.
Stores can easily customize their WISER slide cart drawer such as color, fonts and images to align with overall website design and to match brand aesthetics ensuring that the store remains user friendly while promoting higher sales.
Pro Tip – Make the Most of WISER’s Analytics Dashboard
The analytics dashboard of WISER upsell and cross sell Shopify app enables stores to track performance metrics such as CTR, Conversions, AOV and Sales generated from recommendations. This helps to take data driven decisions and optimize sales strategies.
Check on these 10 tips to leverage Shopify Analytics for ecommerce business.
WISER analytics capabilities facilitates – trends identification, A/B Testing, Consumer behaviour analysis, marketing campaign optimization and real time adjustments allowing retailers to refine their approach, maximize potential and achieve sustained growth in this ever evolving landscape.
Read, 7 Best Practices To Conduct A/B Testing Product Recommendation in your store.
The Final Take on Higher AOV using WISER Upsell and Cross Sell Shopify App
WISER upsell and cross sell app significantly enhance Shopify stores AOV through its exceptionally hyper personalized product recommendations. With WISER enhancing the value of real time transactions is often efficient leading to more profits.
Acquiring new customers is a costly affair than trying to enhance the value of existing transactions in a more efficient and profitable way. With the powerful AI capabilities of WISER upsell and cross sell shopify app and its user friendly interface store owners can try the above mentioned hacks and maximize their revenue effortlessly.
Through hyper personalized shopping experience with WISER you can make the most from the above mentioned strategies, not just to increase your sales but to build a lasting relation with your customers.
Ready to witness the transformation of your store’s sales analytics? Try WISER AI powered Personalized Product Recommendation App today and watch your AOV soar! To get started click the given link.
