Conversion Hacks to Get More Sales Out of Personalized Product Recommendations

conversion hacks for personalized product recommendations
0
Shares
0
0
0
0

Imagine you are in a clothing store trying out denim trousers and the sales person comes to you and shows you some tops that match with the denim trousers in your hand. Or imagine you are at the cash counter of a tech store waiting to checkout for a mobile phone purchase and the clerk strategically asks if you have checked their brand new mobile phone covers which gives greater security for your device and are an absolute necessity today!

If you can relate to these scenarios then there is no doubt that you have experienced personalized product recommendations.

When you’re running an online store, physically assisting your customers and recommending products isn’t possible. But you can do the same using a powerful product recommendation engine!

If you’re someone who makes purchases online, we’re sure you have experienced product recommendations on Amazon. From recently viewed products to those inspired by your previous browsing and some related to the product you’re viewing at that moment, online shoppers have experienced and interacted with product recommendations in one way or another.

In fact, Amazon states 33% of their revenue comes from these product recommendations.

But just installing a product recommendation app on your Shopify store isn’t going to get you the same results. That’s where strategizing comes into play and we’re here to share some conversion hacks.

Personalized product recommendations hacks to get more conversions

A recent study by Monetate shows that online retail browsers who were involved with a recommended product had a 70% higher conversion rate. Suggesting the right products to the right audience at the right time is the only way to turn visitors into customers.

But that’s easier said than done. So here are some of our tried and tested conversion hacks to make your personalized product recommendations work!

PS. For these to work, you need to install the WISER app for Shopify product recommendations.

1. Add product recommendations “above the fold”

As per the article on Mixpanel, “above the fold” is a term that describes the area at the top of a web page; the section that is visible without a visitor having to scroll. What’s above the fold influences the visitor’s experience on the website and hence the conversions.

That’s why we recommend displaying the product recommendation widget above the fold. As per our A/B testing, we found that the widgets placed above the fold saw twice as many conversions as compared to those placed below it. The simple reason being that the recommendations were being made when the visitor was still interested in the product being viewed.

2. “What Customers Ultimately Buy” widgets are the highest performing

We found that generic recommendations are being outperformed by personalized product recommendations. In accordance with the research conducted by Epsilon Marketing, it is found that 80% of consumers are more likely to do business with a company that offers personalized shopping experiences.

In a study by Barilliance, out of the 20+ product recommendation types that were reviewed, the most engaging recommendation type was ‘what customers ultimately buy’. This particular product recommendation widget basically leverages online shopper behaviour, segmenting visitors based on their purchases to recommend items that were actually bought. In a way, it uses social proof to sell more.

3. Use “Best Selling” recommendations for new visitors

A first-time visitor isn’t sure about the products you sell or the collections your store has to offer. Similarly, you’re not aware of their tastes and obviously can’t make a product recommendation to them – yet.

The best practice here is to display your best selling or top-selling products on the home page. This is a product recommendation strategy that leverages social proof and previous visitor behaviour to guide a new visitor’s journey with your brand. It uses what you’ve learned about consumers and their preferences to get first-time visitors to buy from you.

You can also display other product recommendation widgets like “new products”, “latest collections” or similar items to bring certain products to attention and capture a new visitor’s interest.

Now as a visitor engages with these product recommendations, you can learn more about their preferences and use other types of recommendation widgets to convert them.

4. Personalized product recommendations based on web behavior

Think about your last interaction with Amazon for a minute. Their homepage is always tailored to your preferences and last interaction, making your entire buying journey ‘exclusively’ yours – personalized. That’s why we recommend displaying product recommendations that are based on the web behaviour of a visitor.

Personalized product recommendations are created using three major sources of data. These include aggregate data, user specific data and static product data, which enable you to display products that let a visitor start their buying journey from where they left off last.

Imagine walking into a store where you were able to reserve a product you wanted to purchase. You’d walk straight up to the counter, take the product for billing and purchase it in just a few minutes. This particular conversion hack works in the same way.

Also read: 10+ Product Recommendation Examples to Improve Online Shopping Journeys

5. Inject personalized product recommendations into your email communication

Emails still offer the highest ROI on campaigns as compared to other communication channels for eCommerce marketing. No amount of personalization of emails is enough and that’s why we recommend adding recommendations to your emails as well. In fact, Amazon hasn’t missed out on this particular conversion hack either!

By including recommendations like ‘customers also bought’, ‘inspired by your browsing’ and similar, you capture the interest of an online shopper all over again, bringing them back to your store to explore more, through the email.

6. Show product recommendations on popups

What’s the first thing that captures your attention when you walk into a brick and mortar store? It’s either the sign board that says ‘SALE’ or the one that calls out ‘NEW COLLECTION;. It’s obvious they are strategically placed to make you gravitate towards the product under them. You can use the same strategy to call out to visitors on your online store as well!

This is where displaying product recommendations on pop ups comes in. These smart overlay windows have been used to collect email addresses of website visitors for years; but we have a different approach to using this space that pops a message right in front of a disengaged visitor like a flash.

By displaying recommendations to a visitor on a popup, you re-engage their interest, making them stay back a little longer to explore more. This also gives you another chance to learn from the products they show interest in and display recommendations accordingly.

Our best conversion hack is to display best-selling or trending product recommendations on popups to first-time visitors. It has helped online stores reduce their bounce rates by almost 13%, driving more conversions and sales.

7. Show product recommendations at checkout

When a visitor adds a product to cart, it is an indication of their high purchase intent. They’re at their purchase-ready state and that’s when you need to strike!

By displaying product recommendations such as ‘customers also bought’, ‘frequently bought together’, ‘similar product’ and ‘hot selling items’, you’re essentially nudging this consumer to explore a few more products before making the purchase.

It’s similar to how you step out to buy that pair of jeans but end up purchasing a t-shirt as well so that you can complete the look. The idea is to make the buyer feel like the recommended products make for valuable additions to what they already intend on purchasing.

8. A/B test your product recommendation strategy

A/B testing or split testing, is a randomized experimentation process. In this technique, two or more versions of a variable such as a page element or a web page are shown to different sections of website visitors at the same time – in this case, we’re talking about the product recommendations widget This not only helps to govern which widget leaves the maximum impact but also drives business metrics such as conversions and sales.

We include this as a conversion hack because every consumer is different. If viewing similar products may appeal to one, it might overwhelm the other with a choice-paradox and drive them away. The latter in this case may respond better to ‘best-selling’ items being recommended instead.

With apps like WISER, we make testing out different product recommendation strategies a breeze. We help you set up different widgets across the same pages to monitor how visitors interact with them over a defined period of time.

The goal here still remains the same – understanding how your store visitors expect their buying journey to be.

Conclusion

There are always a lot of little things and tricks you can do to make your product recommendations more powerful. But the main challenge in your way is to understand the customer requirements and play accordingly. That’s where having a powerful product recommendations app on your side comes into play.

The product recommendation app you choose should enable you to implement different strategies by equipping you with widgets based on different consumer behaviour. It should also let you monitor the response to the recommendations in order to further learn from them and personalize buying journeys on your store, irrespective of the stage a visitor is at in the buying cycle.

At WISER, we’re enabling leading Shopify and Shopify Plus brands to set up and run product recommendations that convert. The above strategies and conversion hacks have been tried, tested and proven to help personalize online shopping journeys, leading to higher engagement rates on the stores and eventually, even sales.

Want to see how product recommendations work? Book a demo with WISER today or install the app to get a free trial.

What’s your Reaction?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
0 Shares:
Share 0
Tweet 0
Pin it 0

456 comments

  143. It’s a shame you don’t have a donate button! I’d certainly donate to this excellent blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account I look forward to fresh updates and will talk about this blog with my Facebook group Chat soon!

    Reply

  345. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

    Reply

  365. nenarazili jste někdy na problémy s plagorismem nebo porušováním autorských práv? Moje webové stránky mají spoustu unikátního obsahu, který jsem vytvořil.

    Reply

  366. nenarazili jste někdy na problémy s plagorismem nebo porušováním autorských práv? Moje webové stránky mají spoustu unikátního obsahu, který jsem vytvořil.

    Reply

  371. I was very happy to uncover this web site. I need to to thank you for your time due to this wonderful read!! I definitely really liked every little bit of it and i also have you book-marked to look at new things on your blog.

    Reply

  385. |Tato stránka má rozhodně všechny informace, které jsem o tomto tématu chtěl a nevěděl jsem, koho se zeptat.|Dobrý den! Tohle je můj 1. komentář tady, takže jsem chtěl jen dát rychlý

    Reply

  387. ) سأعيد زيارتها مرة أخرى لأنني قمت بوضع علامة كتاب عليها. المال والحرية هي أفضل طريقة للتغيير، أتمنى أن تكون غنيًا و

    Reply

  390. ) سأعيد زيارتها مرة أخرى لأنني قمت بوضع علامة كتاب عليها. المال والحرية هي أفضل طريقة للتغيير، أتمنى أن تكون غنيًا و

    Reply

  393. Your search for “}” did not yield any results. These simple but super-fun outdoor playsets are the best budget option from Star Quality! All of these sets feature a sturdy swing beam for hours upon hours of fun. On top of that, several of the Star Gazer sets have a small open tower with slides and climbing options! Home » Small Backyard Playground Ideas: Create an Outdoor Playroom! There is still a lot of dramatic play and role-playing at this level, and they like to transform their playset into anything from a fairytale castle to a pirate ship. Accessories for every moment of play There is still a lot of dramatic play and role-playing at this level, and they like to transform their playset into anything from a fairytale castle to a pirate ship. The Chateau is a good choice on the best backyard playsets list if you want the traditional playset in both look and feel. Much like the other playset from Gorilla, it features swings, a slide, a climbing wall, and a tower. This set-up is going to be the generic style. The overall rating is based on the price of this playset and the no-risk factor. This is an expensive playset for what it offers, but what it provides is good quality. 
    https://www.mamaschocolate.com/forum/general-discussions/create-post
    Business is derived from The Landlord’s Game. For nearly 40 years, The Great Game of Business™ has helped organizations reach their highest potential and value. Explore further! These stunning editions of the world’s favorite classic games are designed to deliver style and entertainment that will last forever! Each edition features a solid walnut cabinet with a combination of rosewood, walnut, and maple inlays. Enter up to 375 characters to add a description to your widget: We have compiled a list of the top Online Business Simulation Games that you can select from for your students, so if you are looking for a list of online business games you have come to the right place! “This game does an excellent job of modeling many of the key aspects of modern business. In particular it’s gratifying to me to see that the game rewards thinking about sources of long-term competitive advantage, be it from brand recognition, low production costs gained from learning-by-doing (a nice touch!), a monopoly on high quality inputs, or a big technological lead.”

    Reply

  400. Undeniably believe that which you stated. Your favorite justification seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they just do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks

    Reply

  401. |Tato stránka má rozhodně všechny informace, které jsem o tomto tématu chtěl a nevěděl jsem, koho se zeptat.|Dobrý den! Tohle je můj 1. komentář tady, takže jsem chtěl jen dát rychlý

    Reply

  402. Have you ever thought about creating an e-book or guest authoring on other blogs? I have a blog centered on the same ideas you discuss and would really like to have you share some stories/information. I know my audience would appreciate your work. If you’re even remotely interested, feel free to shoot me an e-mail.

    Reply

  403. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is valuable and all. However just imagine if you added some great pictures or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this blog could undeniably be one of the very best in its niche. Terrific blog!

    Reply

  404. hey there and thank you for your information – I’ve definitely picked up anything new from right here. I did however expertise a few technical issues using this web site, as I experienced to reload the website lots of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will often affect your placement in google and could damage your quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my email and can look out for much more of your respective interesting content. Make sure you update this again very soon..

    Reply

  405. det. Denne side har bestemt alle de oplysninger, jeg ønskede om dette emne, og vidste ikke, hvem jeg skulle spørge. Dette er min 1. kommentar her, så jeg ville bare give en hurtig

    Reply

  408. I was wondering if you ever considered changing the layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

    Reply

  423. Hello! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your blog posts. Can you suggest any other blogs/websites/forums that deal with the same subjects? Many thanks!

    Reply

  427. at web, except I know I am getting familiarity all the time by reading thes pleasant posts.|Fantastic post. I will also be handling some of these problems.|Hello, I think this is a great blog. I happened onto it;) I have bookmarked it and will check it out again. The best way to change is via wealth and independence. May you prosper and never stop mentoring others.|I was overjoyed to find this website. I must express my gratitude for your time because this was an amazing read! I thoroughly enjoyed reading it, and I’ve bookmarked your blog so I can check out fresh content in the future.|Hi there! If I shared your blog with my Facebook group, would that be okay? I believe there are a lot of people who would truly value your article.|منشور رائع. سأتعامل مع بعض هذه|

    Reply

  430. I’m not sure exactly why but this web site is loading incredibly slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later and see if the problem still exists.

    Reply

  431. Hello there! I know this is kind of off topic but I was wondering which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at options for another platform. I would be great if you could point me in the direction of a good platform.

    Reply

  436. Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips for inexperienced blog writers? I’d really appreciate it.

    Reply

  445. at web, except I know I am getting familiarity all the time by reading thes pleasant posts.|Fantastic post. I will also be handling some of these problems.|Hello, I think this is a great blog. I happened onto it;) I have bookmarked it and will check it out again. The best way to change is via wealth and independence. May you prosper and never stop mentoring others.|I was overjoyed to find this website. I must express my gratitude for your time because this was an amazing read! I thoroughly enjoyed reading it, and I’ve bookmarked your blog so I can check out fresh content in the future.|Hi there! If I shared your blog with my Facebook group, would that be okay? I believe there are a lot of people who would truly value your article.|منشور رائع. سأتعامل مع بعض هذه|

    Reply

  446. analizador de vibraciones
    Aparatos de ajuste: importante para el operación suave y efectivo de las máquinas.

    En el mundo de la tecnología contemporánea, donde la productividad y la fiabilidad del sistema son de suma relevancia, los equipos de balanceo tienen un papel vital. Estos aparatos específicos están diseñados para balancear y fijar partes dinámicas, ya sea en maquinaria de fábrica, vehículos de movilidad o incluso en equipos domésticos.

    Para los expertos en soporte de equipos y los ingenieros, manejar con sistemas de calibración es importante para proteger el funcionamiento fluido y confiable de cualquier sistema móvil. Gracias a estas opciones innovadoras modernas, es posible reducir significativamente las vibraciones, el estruendo y la presión sobre los cojinetes, mejorando la vida útil de elementos costosos.

    Asimismo significativo es el rol que juegan los dispositivos de calibración en la atención al consumidor. El apoyo profesional y el conservación permanente empleando estos dispositivos habilitan dar asistencias de óptima estándar, elevando la agrado de los usuarios.

    Para los propietarios de proyectos, la contribución en unidades de ajuste y detectores puede ser esencial para aumentar la efectividad y eficiencia de sus aparatos. Esto es especialmente importante para los inversores que administran modestas y modestas emprendimientos, donde cada aspecto vale.

    Por otro lado, los equipos de calibración tienen una amplia utilización en el área de la prevención y el gestión de nivel. Permiten encontrar posibles errores, evitando mantenimientos elevadas y problemas a los aparatos. Incluso, los resultados obtenidos de estos aparatos pueden emplearse para mejorar procedimientos y incrementar la presencia en buscadores de exploración.

    Las campos de utilización de los aparatos de ajuste cubren variadas áreas, desde la elaboración de bicicletas hasta el control ambiental. No afecta si se trata de importantes elaboraciones de fábrica o pequeños espacios domésticos, los dispositivos de calibración son esenciales para asegurar un operación productivo y libre de paradas.

    Reply

  453. A motivating discussion is worth comment. I believe that you need to write more about this issue, it may not be a taboo matter but usually people don’t discuss these subjects. To the next! Cheers!

    Reply
Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

— Previous article

Different Ways to Display Product Recommendations on Popups With WISER

Next article —

How to Enable Better Personalization in 2022 to Grow Your Shopify Store?