Does your Shopify store miss out on potential sales and customer engagement? Absence of related product sections in Shopify stores might be a reason for this.
A well-placed related products on Shopify help you tap on upselling and cross selling opportunities, turning casual browsers into enthusiastic buyers.
Studies show that ecommerce revenue goes up by 31% if online stores use product recommendations, clearly highlighting the significance of displaying related product sections on Shopify stores.
Fortunately, adding related products in Shopify stores is achievable through various ways such as built-in themes, code modifications and third-party apps.
Thus, the article aims to guide you through different methods to add the section of related products on Shopify stores. You will also learn how to optimize the section of related products in Shopify to provide the most satisfying shopping experience to customers for an increased AOV.
How to use right product recommendation strategy for your shopify store?
Conception – Related Products on Shopify
Related products are the suggestions that are based on the items frequently bought together or belong to related collections or have similar product descriptions. Based on the availability of more orders and product data the recommendations of related products on Shopify gets more refined.
Displaying related products recommendations on Shopify makes product discovery for customers easy and encourages them to explore more items they might be interested in.
How to Add the Section of Related Products on Shopify?
Enhanced customer journey and boosting sales are the top priorities for any online store owners. To achieve this goal, the practice of suggesting similar or complimentary items by way of cross selling is the option.
A great way to implement cross selling in your store is by adding a related products section in Shopify. The feature offers customers appealing alternatives, enhancing the shopping experience, encouraging customers to add more to their cart ultimately driving additional purchases.
checkout, 6 Hacks for higher AOV – Use WISER Upsell and Cross Sell Shopify App
Let’s check different methods to add related product section in Shopify Store –
Ways to Add a Related Product Section in Shopify Store
There are three ways to add related product section on shopify stores-
By Way of Shopify Themes with built-in functionality – Adding related products to your Shopify store is easy using the theme editor. Shopify Online Store 2.0 Themes have a built-in functionality to add related product sections to any store. Here is how to do it in case you are using any of the 2.0 shopify themes –
- Access Shopify Admin – go to the admin panel and select ‘online store’.
- Customize the themes by selecting ‘Themes’ > ‘Customise’ buttons.
- In the customization window, select the product page where you want to add related products.
- Navigate to Product Template, at the top of the page, click “Home page,” then go to “Products” and choose “Default product” (or the product page template you’re using)
- Add Related Products Section. Scroll down and look for the option to “+ Add section” and choose the “Related Products” section.
- Choose the layout you want to use and set the number of related products you want to show in the related products section in Shopify store.
- Choose the criteria for selecting the related products. You can use product tags, product types, or collections to determine which products are to be displayed.
- Customize Settings. Customize the appearance of the related products section, choose the heading, image ratio, including font size, color, spacing and whether to show the vendor or product rating.
- Click ‘Save’ and the applied changes to the product pages will be published on the store.
By Way of Theme Code Modifications (for themes without native support) – You can add related products on Shopify stores by modifying the theme codes if your shopify themes doesn’t have built-in functionality. For this you need to be familiar with basic coding of HTML, CSS, and Liquid (Shopify’s templating language). Here is how to do it –
- Access the Shopify theme code from the store admin panel. Go to ‘online store’ > ‘Themes’ > choose Edit Code from the dropdown menu.
- Add New Section. Go to ‘sections’ > ‘add new sections’. Name your new section (for eg: related-products) and click ‘create section’.
- Insert the code. Find theme-specific code snippets on GitHub or in Shopify’s theme development documentation and add appropriate code of your theme on the (related-products.liquid) file that opens.
- Include the Section: In your product template file (usually product.liquid or a similar name), add the following code to include the new section: {% section ‘related-products‘ %}.
3. By way of Shopify Search & Discovery Apps – Another best way to enhance your product pages by adding related products recommendation to Shopify is using Shopify Search and Discovery App.
- From your shopify admin you have to install the app. Go to the Apps, search for ‘Shopify search and Discovery’ and install.
- Configure recommendations to automatically generate recommendations based on product data and customer behavior. Just open the app and look for product recommendations settings.
- Customization and refinement – in the app you can manually add products to the recommendation section or hide generated products.
By Way of Third-Party Apps – Third party apps like WISER makes it easy to add related products to your Shopify Store eliminating the need of complex modifications to your shopify themes.
WISER App is designed to simplify and automate the process of adding related products in Shopify stores even if your theme doesn’t have built-in functionality of related products.
Adding a Section of Related Products on Shopify
Let’s see how to add the section of related products in Shopify stores using WISER AI Powered Product Recommendation App.
- Start by accessing the Shopify Admin panel. Navigate to the Shopify app store, search for the WISER app and hit the install button.
- From your Shopify admin, go to the “Apps” section and select WISER AI. Configure WISER AI settings to enable its AI-driven features so that the app can analyze customer behaviour to display related product recommendations on your store.
- Select the product page you want to add ‘related products’ recommendations. In your Shopify admin, go to “Online Store” > “Themes” and click “Customize”. Use WISER AI’s widgets to add a related products section to your product pages.
- Go back to the WISER AI app settings. Click on “Edit Widget” to customize the layout style of the related products section. Choose from various display styles to match your store’s design.
- WISER gives options to customize your recommendations. Hence you can modify settings to display related products on product pages, cart pages and in smart wiser pop-ups. This adjustment ensures that the products recommended align with your brand and customer preferences.
- To view how the related products section in Shopify store will appear, click on the preview button, Scroll down on the product page to see the related products displayed beneath the main product.
- To refine your strategies and optimize recommendations, WISER analytics help you track the performance of your related products in Shopify stores.
Benefits of Adding the Section of Related Products in Shopify Store
- More Sales – Suggesting complementary products encourage customers to purchase more items thus adding to total sales.
- Enhanced customer experience and engagements – When suggested with related products, customers might find the products matching their needs and interest, making the product discovery quick, easy and enjoyable. And, relevant recommendations encourage customers to spend more time browsing through your store.
- Improved conversions – finding the related products right on the product page reduces the number of clicks your customers otherwise make to find the items they are interested in. This reduces their time to reach the checkout page and make purchase decisions.
- Opportunities to cross-sell – when you display related products, you can introduce new products to your customers that are related to the product they are currently browsing. This expands their awareness of your product catalog and comes across the products they might not have even considered searching for.
- Increased Average order value – customers are encouraged to buy more when they are showcased complimentary products this gives a boost to average order value of the store.
Know The Science behind AI-Driven Upselling and Why it works for Your Store.
Tips for Adding Related Products in Shopify Store
- Choose the Right Product – To increase the chances of customers making additional purchases, make sure you choose the complimentary product relevant to the one customer is already viewing.
- Limit the number of related products in the widget – A big NO to displaying too many related products. This can overwhelm the customers. It is advised that not more than 4 products should be displayed on a related products recommendation widget.
- Use personalization technique – Personalization is the trailblazer when it comes to showcasing related products on Shopify stores. Leveraging the data from WISER analytics (purchase history, demographics, browsing behaviour, etc.) you can tailor related products suggestions based on customers preferences and interests. WIth personalized related product recommendations you can turn browsers into buyers by enhancing their shopping journey. This boosts engagement and sales and builds lasting customer relationships.
- Play with the placements – The most common way to display related products recommendations is by showing them on the product page, where it is easy for customers to see what other products compliment or complete their original purchase. However, it is important to experiment with different placements of related products sections to see what works best for your store. To customize the related product placement you can edit the default product template in Shopify admin panel’s “Theme” section.
- Use High Quality images – It is highly recommended to use good quality images to show products from different angles when showcasing related products on Shopify stores. More than just visually appealing, high-quality images of products are a key factor in driving conversions and enhancing customer satisfaction. This helps customers to view the product better and make informed purchase decisions. Also, a comprehensive view of products helps you win customers’ trust and increase the likelihood of more sales.
- Test and optimize – it is pertinent to test and refine your related product section approach regularly. To maximize its impact, discover what resonates best with your customers and experiment with different related products and its placements. This ensures that your recommendations are always relevant and effective, driving higher engagement and sales for your store.
You might be interested to know, How to Increase Conversion Rate, Cart Value & Average Order Value by Cart Drawer Upsell & Recommendations?
Final Take on Adding Related Products Section on Shopify
It’s a strategic move to add related products on Shopify so as to improve product discovery, boost sales and enhance overall customer experience.
By showcasing relevant items in the related products section and tailoring it to shoppers specific needs you not only create an engaging and profitable shopping experience for customers but motivate them to explore more of your offerings, potentially leading to more sales.
Implementation and customization of related products widgets are easy. You can choose any methods out of the three given in this article ( simple theme customization, a code-based solution, or a feature-rich app ). The benefits of adding a section of related products on Shopify from any method is undeniable.
