In the era where more than half of ecommerce shopping traffic comes from a mobile, not optimizing your mobile site will cost you sales. Here’s how you can boost your mobile conversion rate.

Statistics show that 79% of smartphone users have purchased using their phones. And surprisingly, 84% of customers have had a bad experience while completing a mobile transaction.

This indicates how important it is for companies to optimize their website for mobile shoppers and how not doing so is nothing more than losing most of their potential customers.

You have a mobile responsive website design. So what more can you do?

In this article, we’ve put together 19 incredible ways to help you improve mobile conversions. Read on.

Ways to improve your ecommerce website mobile conversions

There’s no one size fits all approach to conversion optimization. But there are a few things that you can proactively do to ease mobile shopping for your target audience.

1. Display personalized product recommendations

Moving back and forth between web pages to discover products similar to the item someone is interested in can be tedious. This may take them away from your website to look for a more straightforward way to find their options.

That is why you should display product recommendations— making it easier for them to discover more items on your site.

Whether you have a mobile app for your ecommerce store or just a mobile website, recommendations ease the shopping experience, and Wiser makes it easier for you.

Here’s how:

• Wiser helps you analyze your customer’s browsing patterns, preferences, order data, and interests
• It equips you with powerful recommendation widgets like similar products, related items, frequently bought together products, and other strategies
• You can display these widgets across your online store – home page, product pages, cart page, thank you page, popup page

2. Use psychology as a trigger

Have you ever bought something just for fear of missing out? That’s a psychological trigger!

When you trigger emotions or certain feelings, it becomes easier to drive conversions.

Out of so many psychological triggers, FOMO (fear of missing out), urgency, and scarcity are the best to persuade your potential customer to make a transaction without a second thought.

You can use words/phrases like free, limited period offer, an exclusive offer for people born in August, etc., to trigger your customer’s emotions – use these smartly across mobile banners, announcement bars, and collection thumbnails.

3. Get your hands on a progressive web app (PWA)

No matter how great the products you’ve listed on the website are, if your pages take too long to load on mobile devices, you will experience a much higher bounce rate.

That’s why you should consider using PWA – a progressive web app helps you develop a website that can be run efficiently on desktops and mobiles by mimicking the experience of a native mobile app without having to build one out.

There are many live examples of PWA’s efficacy, such as Pinterest increasing its engagement rate by 60% and Alibaba increasing its mobile conversions by 76% after rebuilding their mobile websites as PWA.

4. Make your search as powerful as Google

Coming across a “couldn’t find what you’re looking for” while searching for something on a website can be annoying!

The worst is that seeing this message can also result in them leaving your website and looking for an alternate brand to purchase from.

So, here are a few things you can do to provide your visitors with a smooth product searching experience:

• Auto-complete suggestions
• Typo-tolerant search
• Personalized search suggestions based on their behavior (Wiser can help you with this)
• Synonym search terms
• Related product recommendation on zero search results

5. Decide your design route

You can choose from two types of designs— Responsive and Adaptive.

Google has recommended using responsive design to provide a mobile-friendly experience; however, you should check your requirements before deciding on one.

A responsive website is flexible as it adjusts its layout as per the device’s screens, but with an adaptive website, you need to customize your website according to the different device’s screens manually.

Long answer short, build a responsive website if you own a big ecommerce store and go for an adaptive website if you have a smaller store to give a more personalized experience.

6. Focus on readability

Your website content, including the product descriptions, should be readable; hence you need to focus on its sizes.

Remember that 16 pixels is the ideal size for mobile screens.

Also, resist using too many fonts and sizes as it does nothing more than make your website messy.

Using too many fonts and sizes as it does nothing more than make your website messy.

7. Optimize discovery with product filters

Since the space is much less on a mobile screen than on a desktop, you should only show the most relevant filters on the category page, such as price, brand, size, and color.

You can also apply filters based on their customer’s behavior by digging deep into customer and browsing analytics.

Don’t forget to display “Applied filters” as an overview to make the searching experience more convenient for your customers.

8. Use mobile optimized images

Almost 70% of customers say that page speed impacts their willingness to make a purchase. And that’s a huge number!

And, product images affect the load time the most; hence you need to optimize images to improve mobile site performance.

You can consider resizing the images to fit mobile dimensions, compressing images to less than 2 MB, and running website speed tests to find heavy pages and fix them.

9. Simplify site navigation

Proper navigation is one of the most critical elements of providing a great user experience, especially when talking about smaller screens.

Here are some ways to make your website navigation more accessible and user-friendly:

• Remove unnecessary pages
• Make your navigation predictable, don’t surprise your users
• Place your CTA at the bottom
• Position the menu and the search bar at the top
• Streamline the number of items on the menu

10. Highlight your primary call-to-action

Bombarding your customers with too many CTA’s is not going to work. Instead, it would be best to put them pleasantly and interactively to make your potential buyers want to click on them.

Here are some ways to make your primary CTA intuitive:

• Highlight your primary CTA with eye-catching colors such as red
• Outline your CTA to distinguish it from web text
• Increase the size of the CTA text
• Position your CTA where it can be easily accessible
• Keep in mind the fat-thumb theory

11. Try out different visual formats

49% of marketers rate visual marketing as necessary to their strategy because it increases their conversion rate. But imagine the struggle of scrolling through endless pictures of a product on mobile; it’s exhausting!

That’s why you should replace your regular images with rich media such as 3D images, videos, GIFs, and infographics.

Also, no matter the type of visuals you’re using, ensure their load time is not spoiling your visitor’s experience.

12. Provide super-specific product descriptions

Product descriptions are meant to give your potential customers the correct information about your product and persuade them to click the “buy” button.

So, always try to convey the actual value of your product by answering these questions:

• What is your product?
• Who is it for?
• What benefits does it provide to the user?
• Why should the buyer purchase from you rather than your competitors?

13. Use your header smartly

Headers are essential to get the attention of your visitors and excite them to keep scrolling. So here are a few tips to keep in mind while working on your header:

• Your main agenda is to hook your visitor’s attention, so plan the pixel size and height accordingly
• Mention only the vital information in the header image copy
• Properly analyze your web page goals and decide on fixed and sticky headers

14. Optimize messaging for paid traffic

The idea here is to make your ads messages relevant to your website messages.

When customers click on an ad or swipe through a social media app, they expect to see the relevant things you are showing them in your ads.

And, if you fail to satisfy them, they’ll leave your site.

So, keep your ads and website messaging relevant using innovative tactics like deep links!

15. Don’t use too many pop-ups

Popups are a great way to increase your conversion rate, but they might hamper your customer’s experience if they’re on a mobile site.

Since the mobile screen has less space, popups block the user’s view. So, here are some ways to customize your popups for mobile shoppers:

• Don’t push too-many popups
• Optimize your popups to block minimum screen space
• Ensure that it’s easy to dismiss the popup
• Make CTA intuitively clickable

16. Show social proof to establish authenticity

99.9% of consumers read reviews while shopping online. But it isn’t easy to view all the reviews on a mobile site since the space is less and the reviews are more.

Add searchable filters to make it easy to view personalized reviews to establish authenticity while making your customer’s experience smoother.

17. Make the checkout process smoother

The average cart abandonment rate is 69.82%, and one of the most common reasons for abandoning products is a complicated or lengthy checkout process.

Remember— if you don’t value your customer’s time, they won’t value your products.

Make the checkout process as straightforward as possible by reducing the number of steps, offering a single-click checkout, and decreasing the number of form fields.

18. Clear your customer’s doubts

On average, 78% of customers back out of purchase due to a lack of information or doubts about the product they’re interested in purchasing.

You should add a general FAQ section or provide a 24/7 chat support system on mobile. Even a chatbot will work, provided you have a solid strategy to guide your customers towards the right purchase.

19. A/B test mobile web pages

A/B testing is an effective way to figure out what’s working for you and where you need to make some tweaks – especially when optimizing mobile shopping experiences as the various OS continue to change the interface, UI, and UX for users.

We recommend running A/B over a minimum period of 30 days before taking any actions on the insights. But if you see a dip or a lull in your mobile conversions, we recommend taking rapid action.

Conclusion

Mobile shopping is increasing by the day, owing to the ease of shopping on the go. Businesses need to do more than what used to be all about just setting up responsive web designs.

We’ve shared 19 strategies you can implement to optimize your mobile website and increase your conversion rate.

However, it’s advisable to experiment with these strategies and see what’s working best for your business.

Furthermore, no matter which strategies you use, customer satisfaction, convenience, speed, and efficiency should be your ultimate goals – so keep a close watch on your performance metrics at all times!

Not sure where to begin? Reach out to our Shopify experts today.